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Choosing a brand name?

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Comments

  • @vladimir I have tried different text-to-speech tools as well but I can't find the issue. Can you explain more for me? (I'm not a native English person) Thanks a lot.

  • ValdVald Member
    edited July 2014

    @MichaelBui

    ok man I will break it down for ya

    • Its hard to pronounce it right, you need to twist your tongue to get it right, which for non native speakers is hard (not the twisting part).

    • After i hear how it sounds and try to write it down with 1000 tries, even if my head depends on it, it will roll off my shoulders.

    • They really sound like female names, ex. for xoosu - Zuzu or Zuzy (dont google it*).

    and last all that above makes it looks unprofessional, at least for me.
    X.O.O.S.U is a different story but then its too long for what it is, maybe just XOSU would be better.

  • shovenoseshovenose Member, Host Rep
    edited July 2014

    @Nekki said:
    So it's fair to say you were shoved out of the hosting market?

    no.

  • NekkiNekki Veteran

    @shovenose said:
    no.

    You're no fun.

  • Guys, I'm so confused... :(

    Did you ever think in 19xx that Google, Yahoo, Skype,... are good names, honestly?

  • souensouen Member
    edited July 2014

    A few thoughts:

    With the Google, Yahoo and Skype examples, they are easy to spell.

    • Google - the name is whimsical but fairly easily to pronounce clearly. The logo is colourful and reflects the casual image of the company
    • Yahoo - actually an English word, maybe a bit tongue-in-cheek according to other definitions of the word
    • Skype - shortened from "Sky peer-to-peer", related to their p2p protocol/service

    That aside, the name is important, but it's only one element of a brand. There's little background provided so far. What kind of image are you trying to present about your startup/services? Who is your audience? What sets your startup apart from other existing mail/search/social networks?

    Currently without any info all the options sound very generic, it doesn't help that the names come from a random generator and can be misheard/misspelled easily ("was it xeesy, zeezy or zeexy?") As a result, some people here are trying to relate to the names and drawing a blank.

    A suggestion would be to set out the selling points of the service or keywords that describe the business behind it, then brainstorm names/build the brand around it.

  • Thanks @souen :) I totally agree with you!

    I am asking here because I want to make sure when a name is pronounced, it will not be similar to any bad words and when written, it looks good.

    Thanks all, I think I will go with XOOSU :)

  • NekkiNekki Veteran

    @MichaelBui said:
    Thanks souen :) I totally agree with you!

    I am asking here because I want to make sure when a name is pronounced, it will not be similar to any bad words and when written, it looks good.

    Thanks all, I think I will go with XOOSU :)

    Pronounced Zoo-Su?

    That's the Japanese sound for 'Zorse', which is (of course) a cross between a zebra and a horse.

    You could also purchase the zoosu.net.

    Hope this helps.

  • petrispetris Member

    You might want to make sure the letters you're using don't produce any unwanted figures, too. For instance: http://www.telegraph.co.uk/news/1901656/OGC-unveils-new-logo-to-red-faces.html

    Thanked by 1Scion
  • ZINNEE sounds cool

  • @Nekki Is that bad or good? I think nobody interested in xoosu.net since xoosu.com is purchased :D

    @petris I swear I couldn't stop laughing

    @SammiRose Thanks but I decided to use xoosu. It may not be the best one but at least it looks & sounds fine.

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