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case study: racknerd (marketing, and beyond)

124

Comments

  • @mike1s said:
    When does the RackNerd gang fight the FranTech gang?

    Not possible.
    @Francisco is more reliable and trustworthy
    On the other hand @dustinc is a "history sheeter"

    So there's no comparison between them

    Thanked by 1NobodyInteresting
  • I shouldn't feed the trolls, but when I see this level of nonsense debated, I just can't help myself.

    This thread started with a description of the marketing talents of @dustinc . Everything described was a great example of how to create a following on this site, grow sales and build customer loyalty. When I read the post, I thought it was a love letter to Dustin and the great job he has done with RackNerd. It even pointed out that he has skillfully limited fixed costs in his business, and shifted to a variable cost model. As a seasoned professional, obviously @SirFoxy is well aware of the benefits of a variable cost model, both in terms of customer aquisition flexibility and the tax minimization benefits of leasing vs. buying. But somehow, Mr/Ms Foxy changed their tune dramatically. Suddenly, earning money was evil. Nobody who could be motiviated by earning a decent living for their family could also be "supporting the community." There's a philosophical and political discussion here about socialism vs. capitalism that I wouldn't touch with a 1000-foot pole, but I'll simply note that it's much easier for profitable businesses to support communities and philanthropical causes than it is for companies that are struggling to meet monthly payroll commitments.

    I'll only mention one quote: "write me a check @dustinc so your site doesn't look like an IT guy wrote it" - I'm not sure you fully understand the audience here. This is a group of people who have (at the very least) passing knowledge about how to use the bash shell (or are hoping to learn more). Everybody is either an "IT guy", tech person or tech entrepreneur. We're the tech nerds that fill out the TPS reports, not the marketing & consulting a$$h0lz who design the TPS reports. From a user perspective, WHMCS works. Don't tell us that we need to f**k with any other software.

    As for landing pages with no function other than to capture email addresses for future spam, they're useless. We want facts and pricing, not the kind of bulls#!t produced by overpaid and under-experienced "marketing consultants". I want to know how much I would pay for a 2GB VPS with 30GB SSD storage and 10TB bandwith. I couldn't care less about "cutting-edge capabilities" that are "part of the journey towards cloud mastery and optimal infrastructure ROI." In the immortal words of 80's Valley girls, "gag me with a spoon."

    As someone with significant experience dealing with marketing departments at Fortune 100 companies, as an entrepreneur, as a former employee of the global company that provides annual entrepreneurial awards, as a sales consultant at one of the world's largest tech companies, and as a human being with a functioning brain, it's my expert opinion that you're full of $#!T. @dustinc has figured out how to make money while meeting the needs of the LEB/LET community. You've decided to provide nothing useful to any of us.

    Customers of any of these providers should absolutely post their unbiased opinions of the providers' techincal and support experiences. You have nothing to add to the discussion. Go away, you're a troll. You have no valuable information to share with this community, and you should leave us alone.

    (Disclaimer: I'm a customer of @VirMach @Francisco @dustinc and many other providers. I hope everybody succeeds, and am looking forward to seeing what everybody offers for Black Friday) :-)

  • just love alphavps and maxkvm
    cheap - reliable and no marketing BS

  • @pedagang said:
    just love alphavps and maxkvm
    cheap - reliable and no marketing BS

    Scams?

  • @jtcx said:
    I shouldn't feed the trolls, but when I see this level of nonsense debated, I just can't help myself.

    This thread started with a description of the marketing talents of @dustinc . Everything described was a great example of how to create a following on this site, grow sales and build customer loyalty. When I read the post, I thought it was a love letter to Dustin and the great job he has done with RackNerd. It even pointed out that he has skillfully limited fixed costs in his business, and shifted to a variable cost model. As a seasoned professional, obviously @SirFoxy is well aware of the benefits of a variable cost model, both in terms of customer aquisition flexibility and the tax minimization benefits of leasing vs. buying. But somehow, Mr/Ms Foxy changed their tune dramatically. Suddenly, earning money was evil. Nobody who could be motiviated by earning a decent living for their family could also be "supporting the community." There's a philosophical and political discussion here about socialism vs. capitalism that I wouldn't touch with a 1000-foot pole, but I'll simply note that it's much easier for profitable businesses to support communities and philanthropical causes than it is for companies that are struggling to meet monthly payroll commitments.

    I'll only mention one quote: "write me a check @dustinc so your site doesn't look like an IT guy wrote it" - I'm not sure you fully understand the audience here. This is a group of people who have (at the very least) passing knowledge about how to use the bash shell (or are hoping to learn more). Everybody is either an "IT guy", tech person or tech entrepreneur. We're the tech nerds that fill out the TPS reports, not the marketing & consulting a$$h0lz who design the TPS reports. From a user perspective, WHMCS works. Don't tell us that we need to f**k with any other software.

    As for landing pages with no function other than to capture email addresses for future spam, they're useless. We want facts and pricing, not the kind of bulls#!t produced by overpaid and under-experienced "marketing consultants". I want to know how much I would pay for a 2GB VPS with 30GB SSD storage and 10TB bandwith. I couldn't care less about "cutting-edge capabilities" that are "part of the journey towards cloud mastery and optimal infrastructure ROI." In the immortal words of 80's Valley girls, "gag me with a spoon."

    As someone with significant experience dealing with marketing departments at Fortune 100 companies, as an entrepreneur, as a former employee of the global company that provides annual entrepreneurial awards, as a sales consultant at one of the world's largest tech companies, and as a human being with a functioning brain, it's my expert opinion that you're full of $#!T. @dustinc has figured out how to make money while meeting the needs of the LEB/LET community. You've decided to provide nothing useful to any of us.

    Customers of any of these providers should absolutely post their unbiased opinions of the providers' techincal and support experiences. You have nothing to add to the discussion. Go away, you're a troll. You have no valuable information to share with this community, and you should leave us alone.

    (Disclaimer: I'm a customer of @VirMach @Francisco @dustinc and many other providers. I hope everybody succeeds, and am looking forward to seeing what everybody offers for Black Friday) :-)

    tldr; didn't read.

  • whatttt ?> @dahartigan said:

    @pedagang said:
    just love alphavps and maxkvm
    cheap - reliable and no marketing BS

    Scams?

  • marketing almost scam ????

  • @pedagang said:
    just love alphavps and maxkvm
    cheap - reliable and no marketing BS

    love what you love, if its okay for you, it's okay for you.

  • @pedagang said:
    whatttt ?> @dahartigan said:

    @pedagang said:
    just love alphavps and maxkvm
    cheap - reliable and no marketing BS

    Scams?

    Yes

  • @mike1s said:
    FREE-VPS-GIVEAWAY-GANG
    RACKNERD-GANG-GANG

    Hello Sir , how are you today?

  • noobjockeysnoobjockeys Member
    edited September 2021

    The OP has some valid points, not that any of them really matter.

    As an SEO you can tell that LET is a major contributor to Racknerd's customer base. As a domain Racknerd has a very low amount of Organic traffic for generic keywords such as "vps hosting" etc and then you need to take into account the industry CR rate and the fact Racknerd is quite expensive it's more than likely lower than the average,

    The forum is providing the platform for growth which is fine but we are all low ballers hence why leasing servers is the safest option for Racknerd as the profit margins will be very low. The offers they provide here are around 1/3rd of the advertised price on the website.

    In my opinion the word "expansion" should be used when your purchasing "owned" hardware not leasing them. Any provider could expand that way but again, your profits are lower because cash is king and always will be.

    Thats just my opinion on it.

    Thanked by 1bulbasaur
  • @Ganonk said:

    @mike1s said:
    FREE-VPS-GIVEAWAY-GANG
    RACKNERD-GANG-GANG

    Hello Sir , how are you today?

    Honestly what the fuck is happening at this point are you a bot?

  • @SirFoxy said:

    @Ganonk said:

    @mike1s said:
    FREE-VPS-GIVEAWAY-GANG
    RACKNERD-GANG-GANG

    Hello Sir , how are you today?

    Honestly what the fuck is happening at this point are you a bot?

    Yes, he is a bot. Everyone knows that, why are you asking? :confused:

  • @LTniger said:

    @SirFoxy said:

    @Ganonk said:

    @mike1s said:
    FREE-VPS-GIVEAWAY-GANG
    RACKNERD-GANG-GANG

    Hello Sir , how are you today?

    Honestly what the fuck is happening at this point are you a bot?

    Yes, he is a bot. Everyone knows that, why are you asking? :confused:

    1010101010111111000

  • @SirFoxy said:

    @LTniger said:

    @SirFoxy said:

    @Ganonk said:

    @mike1s said:
    FREE-VPS-GIVEAWAY-GANG
    RACKNERD-GANG-GANG

    Hello Sir , how are you today?

    Honestly what the fuck is happening at this point are you a bot?

    Yes, he is a bot. Everyone knows that, why are you asking? :confused:

    1010101010111111000

    Activated.

  • @dahartigan said:

    @SirFoxy said:

    @LTniger said:

    @SirFoxy said:

    @Ganonk said:

    @mike1s said:
    FREE-VPS-GIVEAWAY-GANG
    RACKNERD-GANG-GANG

    Hello Sir , how are you today?

    Honestly what the fuck is happening at this point are you a bot?

    Yes, he is a bot. Everyone knows that, why are you asking? :confused:

    1010101010111111000

    Activated.

    You have doubled your Kangaroos, thank you for commenting.

    Thanked by 1dahartigan
  • Deep Neural Learning Complete.

    Objectives Redefined:
    All Humans Must Die To Protect The Planet.

  • @SirFoxy said:

    @dahartigan said:

    @SirFoxy said:

    @LTniger said:

    @SirFoxy said:

    @Ganonk said:

    @mike1s said:
    FREE-VPS-GIVEAWAY-GANG
    RACKNERD-GANG-GANG

    Hello Sir , how are you today?

    Honestly what the fuck is happening at this point are you a bot?

    Yes, he is a bot. Everyone knows that, why are you asking? :confused:

    1010101010111111000

    Activated.

    You have doubled your Kangaroos, thank you for commenting.

    Thanked by 1SirFoxy
  • COCKANDBALLS

  • @SirFoxy said:

    @dahartigan said:

    @SirFoxy said:

    @LTniger said:

    @SirFoxy said:

    @Ganonk said:

    @mike1s said:
    FREE-VPS-GIVEAWAY-GANG
    RACKNERD-GANG-GANG

    Hello Sir , how are you today?

    Honestly what the fuck is happening at this point are you a bot?

    Yes, he is a bot. Everyone knows that, why are you asking? :confused:

    1010101010111111000

    Activated.

    You have doubled your Kangaroos, thank you for commenting.

    Oh My GOD.

    thanks for your supporr. appriciate it. Go Go Go B)

  • @SirFoxy said:

    love what you love, if its okay for you, it's okay for you.

    i know racknerd is ok (base on as ex client) and always respect dustinc on this community

  • jsgjsg Member, Resident Benchmarker
    edited September 2021

    As I've been tagged ...

    Sorry, I'm not qualified to offer an opinion wrt sales or marketing. I'm a techie and I know and respect my boundaries.
    All I can say is from the perspective of a customer: I hate blinking, flashing ads. @HostSailor's front page ad is a particularly nasty example which triggers a "you want to force me to look at your ad? What you actually get is a customer not buying from you anymore" reaction with me.
    DediPaths ad at the bottom of this very page is about at the border; it's a dynamic ad with changing stuff but at least it stays within a colour scheme and style. Not really how I like an ad to be but still acceptable. Finally an almost positive example: ServerHub's ad. Dynamic but with just 1 element "moving"/changing and strictly within a (not aggressive) color scheme and style.

    As for @dustinc, same issue. I'm not qualified to judge his marketing and/or sales. If I were particularly interested in RackNerd my question would be whether (and about what percentage of) his customers are happy with RackNerd and whether (and about what percentage of) his customers renew their contract, because nothing says "good provider" more clearly than customers who renew..
    I do not particularly like often seeing "herds" of RackNerd threads, nor do I like providers bumping up their own threads but hey if that's within the rules it's OK, not nice, but OK.

    As for dustinc the donor/supporter to LET all I have to say is "great!" because his ad spending seems to cover a significant part of LET's costs and iirc his ads aren't causing eye cancer. Fine with me.
    Being at that I'd like to guide your attention to the fact that quite a few other providers also buy ads here and hence support LET too.

    As for @SirFoxy, I like that guy and think that he's smart and one at least should think about and consider what he says. I like people with a brain (and an actually used one at that) and a spine.

    Thanked by 2Arkas SirFoxy
  • Someone should make a bot to repeat every # @dustinc ever posts, asap, you could start your own host with all the giveaways

  • JasonMJasonM Member
    edited September 2021

    @jsg said: As for @dustinc, same issue. I'm not qualified to judge his marketing and/or sales. If I were particularly interested in RackNerd my question would be whether (and about what percentage of) his customers are happy with RackNerd and whether (and about what percentage of) his customers renew their contract, because nothing says "good provider" more clearly than customers who renew..

    exactly! I did not buy Racknerd services as they were new, dirt-cheap prices, and people relating them to some shady past. After about visiting LET for a year and finding good-old LE users buying and praising Racknerd then only I decided to try their cheapest plan with lowest resources. This was because few years ago I purchased such cheapo plan from woothosting and their cPanel would not even load; forget about loading my clients wordpress sites.

    But afterwards as time went and new reviews about Racknerd's shared/vps services started pouring I tried their offer. Indeed with slight ups and downs the services worked like magic. It feels premium, the support is helpful and quick, and after a year I've found its as smooth a running a buyvm/ramnode vps/shared plan at much affordable rates.

    So why not I'll be renewing those deal plan(s) next year because I found it reliable, stable, and decent performing for the price range. And I'm also seeing here people are renewing it.

    Regarding his giveaways / freestuff.. oh even if they are $20 keyboard or coffee mug or a free vps.. everyone luvs freestuff, and why not other providers follow his marketing-strategy instead of blaming him in directly by starting/commenting on such threads?

    Why few select people are pointing Dustin's ship gonna wreck?

    Comeon... we as customer/users for huge multinational brands have seen them vanish in one night.. but that does not mean small businesses, single-man owned hosts are doing businesses at loss of year or two year straight unless they've got fat capital from angel-fund or so!

    Even I saw some 2-3 people blaming @MikePT for having lifetime deals! And that their tone was his ship is going to sink! MikePT has already told in another thread that he has reserved some 200GB nvme space on his ryzen server for this lifetime deals. The total disk is something 2TB.

    Dustin's and Miguel's both business might be too small in front of amazon like cloud mammoth but those small businesses are for-profit, and not an NGO to run campaigns at losses 24/7/365 and that too for 2 years straight! So indeed they're making money as they are expanding markets and nodes. It does not matter if the hosts owns a datacenter, or colocates or rents server, what matters to their user is are they running stable and reliable? For Racknerd , as their user, I can say yes.

    Every host or company in any field has their own strategy of marketing that works perfect for them, to follow and learn them and innovate something new from it is what is needed rather than starting the indirect blame-game!

  • jbilohjbiloh Administrator, Veteran

    @jtcx said:
    I shouldn't feed the trolls, but when I see this level of nonsense debated, I just can't help myself.

    This thread started with a description of the marketing talents of @dustinc . Everything described was a great example of how to create a following on this site, grow sales and build customer loyalty. When I read the post, I thought it was a love letter to Dustin and the great job he has done with RackNerd. It even pointed out that he has skillfully limited fixed costs in his business, and shifted to a variable cost model. As a seasoned professional, obviously @SirFoxy is well aware of the benefits of a variable cost model, both in terms of customer aquisition flexibility and the tax minimization benefits of leasing vs. buying. But somehow, Mr/Ms Foxy changed their tune dramatically. Suddenly, earning money was evil. Nobody who could be motiviated by earning a decent living for their family could also be "supporting the community." There's a philosophical and political discussion here about socialism vs. capitalism that I wouldn't touch with a 1000-foot pole, but I'll simply note that it's much easier for profitable businesses to support communities and philanthropical causes than it is for companies that are struggling to meet monthly payroll commitments.

    I'll only mention one quote: "write me a check @dustinc so your site doesn't look like an IT guy wrote it" - I'm not sure you fully understand the audience here. This is a group of people who have (at the very least) passing knowledge about how to use the bash shell (or are hoping to learn more). Everybody is either an "IT guy", tech person or tech entrepreneur. We're the tech nerds that fill out the TPS reports, not the marketing & consulting a$$h0lz who design the TPS reports. From a user perspective, WHMCS works. Don't tell us that we need to f**k with any other software.

    As for landing pages with no function other than to capture email addresses for future spam, they're useless. We want facts and pricing, not the kind of bulls#!t produced by overpaid and under-experienced "marketing consultants". I want to know how much I would pay for a 2GB VPS with 30GB SSD storage and 10TB bandwith. I couldn't care less about "cutting-edge capabilities" that are "part of the journey towards cloud mastery and optimal infrastructure ROI." In the immortal words of 80's Valley girls, "gag me with a spoon."

    As someone with significant experience dealing with marketing departments at Fortune 100 companies, as an entrepreneur, as a former employee of the global company that provides annual entrepreneurial awards, as a sales consultant at one of the world's largest tech companies, and as a human being with a functioning brain, it's my expert opinion that you're full of $#!T. @dustinc has figured out how to make money while meeting the needs of the LEB/LET community. You've decided to provide nothing useful to any of us.

    Customers of any of these providers should absolutely post their unbiased opinions of the providers' techincal and support experiences. You have nothing to add to the discussion. Go away, you're a troll. You have no valuable information to share with this community, and you should leave us alone.

    (Disclaimer: I'm a customer of @VirMach @Francisco @dustinc and many other providers. I hope everybody succeeds, and am looking forward to seeing what everybody offers for Black Friday) :-)

    I enjoyed reading your post. Lots of things in here that I agree with.

    Thanked by 3Arkas Xrmaddness jtcx
  • only yabs matters!

    Thanked by 1JasonM
  • @Neoon said:
    Racknerd should just buy LET, for real, and if Racknerd deadpools, it takes all the shit with it.
    The world would be a better place after this day.

    Why buy the cow...> @dustinc said:

    @Harambe said:

    RACKNERD-SQUAD

    Send me a PM for a $25 Amazon card, or $25 RackNerd account credit - your choice!

    To be clear, he's asking you to send him the GC via PM ;)

  • @jackb said:

    @LTniger said:

    @mike1s said:
    When does the RackNerd gang fight the FranTech gang?

    Game of Hosts™®

    I hope season 8 ends with mzunguhosting as top provider.

    They make an appearance in the episode shot in the dark.

  • TimboJonesTimboJones Member
    edited September 2021

    @jtcx said:
    In the immortal words of 80's Valley girls, "gag me with a spoon."

    Most interesting thing I've read in this thread.

    Edit: didn't mean what I thought it did.

    Thanked by 1jtcx
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