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Comments
Boss level, am I right?
This discussion title might not be a perfect one
Anyway,
dustinc-rocks
yeah, man to man like i said, i respect for the sales skills.
i call it how it is.
i give him credit for the bumping technique that other hosts copied, he did invent that.
though the marketing is pretty mid. copy is on toddler mode.
write me a check @dustinc so your site doesn't look like an IT guy wrote it, i don't see a lead generation technique other than straight to sales.
i'm a straight shooter by default, but it's still respect at the end of the day, i wish every man well.
(doesn't mean i'm not gonna' talk shit and call it how i see it.)
Hire you for landing pages, funnels, and copyright?
oof someone's getting mad let me present:
All love 😉
Genius.
Spot on.
Here's an example of a good ad on LET:
I'm just saying your advertising could be way better.
You're a good salesman, but not a good copywriter nor marketer.
Collect leads, build value, focus on relationships and following up.
All love 😉
Yes sir. I’m living off free VPS’. I think I’m at 10-20 now. Haters gonna hate.
Oh man, that's a take it...
I'd say there is a difference between the audiences being targeted by each respective ad campaign.
I've been hesitant on using RackNerd because it reminds me of the old ColonCrossing ColoCrossing days as well as AlphaRacks. I don't know exactly how to explain this feeling and perhaps it is unwarranted, however, the frequent threads filled with promotions are tiresome. I feel as though a promotion isn't really something special for them, as they always have promotions...
Of course there is. Regardless, the ad is still shit. You have to warm up the leads.
AWESOME-RackNerd-SQUAD
Who says they aren't? That's what I'm confused on... we've been seeing great success.
Two points:
1) Good can always be better.
2) What's your conversion rate for cold leads, first click to an order.
1) Obviously.
2) VERY good, as you'd imagine. You can see pubicly the traction just within this community.
Nonetheless, nothing further to discuss on that 😉
So what's the percentage?
Are you tracking it with pixels? If so, with what?
The percentage doesn't matter, because that has nothing to do with "warming up a lead". You proposed a landing page, that grabs one's contact information - which has nothing to do with first click to an order... You are simply talking about a lead.
Irrelevant to the order form you actually linked. Like I said, we convert well, we're happy and you too can see that within our threads. 😘
The percentage absolutely matters.
You have Google Analytics, what's your number?
Regardless:
You're dodging the question.
What's your LTV per lead?
Not dodging the question, simply stating that your proposal (landing page) to grasp contact information has nothing to do with an actual first click of order conversion. I'm not opposed to landing pages grasping contact information. I understand leads are valuable, but at the end of the day that's a lead. Again unrelated....
You're now asking for figures, which is OK - but totally offtopic. I won't entertain that, as eager as you may be.
Nope, not asking for figures.
I'm asking for basic marketing fundamentals.
What's the conversion rate of that ad.
What's the long term value of your leads?
Also:
On low ticket products you don't necessarily need a squeeze page, though you'll usually make more money in the long run.
Regardless you need a bridge page, but like I said you're a good salesman not marketer.
@SirFoxy I think the point is that a sale is the main goal. He's selling like hotcakes, no need for leads.
The ad you gave as an example leads to the whmcs category of special offers. Most providers wouldn't do so well with that approach, but the writeup for each offer is done in such a way it closes the deal as a sale, not a time wasting lead.
In my experience, racknerd offers sell like hotcakes based only off the offer details. Barely anyone can pull that off.
Understood - and let's say we didn't track the conversion rate of that specific LET ad? Then what? Does that really matter? Most people actually think it does, sadly.
If a business out of curiosity decided to not measure the conversion rate of an ad - but instead decided to maintain ads that keep them seen in the market, and help the community maintain, is that of any value? We believe it is. Additionally what if that business measured whether their business was actually scaling, by tracking revenue statistics? I'd then recommend that the business continue replicating their success that's actually producing results vs. standard "basic" marketing fundamentals.
You have your own approach, we do too. Happy to know, we look at different things.
You shouldn't run advertising if you aren't tracking it.
You're trying to take the high road about supporting the community when your goal is about money. People like @jsg support the community for free, you wouldn't be here if you didn't profit off of it. People who measure their business as "actually scaling" don't last.
The conclusion is you don't know your basic marketing numbers.
Again, you're a good salesman, but you came at me on a marketing tip.
Yeah, I don't normally count display ads as something performance-based. Usually better to use in remarketing and just general awareness plays.
If you're not already running a remarketing campaign (haven't looked), you definitely should be. YouTube pre-roll remarketing is also effective at creating additional touch points between learning about a brand and closing a sale.
FB/insta remarketing/lookalike audiences would probably do well too, since I'd assume most people browsing LET offers are probably mobile at this point.
This advice is good for all hosts btw, not just Racknerd.
Edit; forgot the most important point for a LET provider, these methods are cheap. Like $5/day campaigns sorta thing. Don't blow money bidding on hosting keywords.
i want to say theres bit of engineer vs sales/marketing warfare
as an engineer, i automatically despise marketing and hate spam, sales, false promises, etc.
i don't want to see ads. i don't want to see a brochure. i want a technical spec sheet, raw cost with everything broken down, not "STARTS AT 10/M (PAID ANNUALLY*)", etc.
go off king
I'm going to throw this out there. What If he simply doesn't want to publicly share this info, or even privately with you???
He already said he didn't track it, the point's irrelevant.