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Would pricing in € negatively impact conversions / scare people?
BunnySpeed
Member, Host Rep
in Help
Just wondering, do you think pricing in € instead of $ would scare some people away (for a global service)?
Comments
At least when the value of euro to USD drops over time your services will get cheaper!
Don't see why for as many years the US was really the only cost effective location to get service however that has changed a lot, so having to convert from EUR > Local is not any different to USD > Local
Agree, the only segment of society I'd see having doubts, is in the USA... but tech clients are not your averagely informed person.
It would not scare me but is definitely and inconvenience (as is USD pricing everywhere). Your customer should see pricing in their local currency as much as technologically possible
If the seconds it takes to convert from one currency to another is an inconvenience then I really don't know what else to say...
Thanks
The biggest problem with conversion I think is the fact that Google converts 0.015€ into $0.02 and even 0.0145€ into $0.02 which is... painful to see~
Why not offer a choice of currency? We offer GBP, USD and EURO currencies and the conversions are updated daily.
if your target audience is european then you shouldn't have a problem, but lots of people are scared of the € , they just think it's so expensive. That's as far as i've seen in our native country of Honduras and some places in the US. Most people think dollars when shopping online, regardless of their location
For me, the answer is yes
Me as well. When I see Euro pricing, I automatically assume VAT will be added at the end of the checkout process. Plus it complicates things, as USD pricing is everywhere.
if your target audience are Americans charge in dollars.
Otherwise, Euro or murica dollars are ubiquitous.
I'm with @ricardo in that some US customers may be a problem, though the tech crowd is likely less insular. I imagine Europeans don't much mind either way, but it might be better to just use USD to be on the safe side if you expect a lot of US business.
@neps comment is a good point. Euro pricing may trigger a concern about VAT added at checkout. I have the same issue with Canadian dollars, when I see that I'm concerned that there will be an added 12% tax.
This would be the best choice, maybe a dropdown button at the top of the page.
Plus some (rather) scummy providers charge VAT on non-residents. I am a non-resident since I live in Canada, so I can't claim the tax back.