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Best way to send around 4000 emails monthly without getting marked as spam?
Hi all,
I have a small mailing list of about 4000 contacts, all opted-in and consenting to receive emails. I want to start sending regular newsletters or announcements but want to avoid my emails ending up in spam folders or getting blocked by email providers (especially Gmail).
I’m considering using my own VPS with software like Sendy (connected to Amazon SES), but I only have one IP address and I’m not sure how to best configure sending to maintain a good reputation.
My questions:
1How would you approach warming up a domain and IP for sending this volume?
2.What limits would you recommend for the number of emails per hour/day when using a single IP?
3. Does anyone have experience monitoring bounce rates and spam complaints with Sendy or SES?
4.How can I ensure emails don’t get marked as spam, especially by Gmail?
5.Are there recommended best practices or tools for cleaning and maintaining the mailing list?
I’d really appreciate advice from anyone who has experience sending this volume and maintaining a good sender reputation.
Thanks in advance for your help!
Comments
Best answer is start from nothing, get your signups legit, it will naturally warm up the domain and IP. If your asking about using a list that people didn't sign up on said domain it would quickly get shutdown as spam.
A real secret is that as long as all signups are valid it's better to just use a reputable mailing service.
I say all this as my experience comes from working at hostwinds during their spam era, Trust me trying to clean IP ranges sucks.
mxroute
TBH 4000 emails a month is not much, and Sendy + Amazon SES should definitely work well for this purpose. I don't think 4000 emails need a warmup, especially when you send from SES, which maintains a pool of IPs with very high reputations.
By using SES, you are sending from Amazon's IP addresses. It won't matter how many IPs your VPS has. Unless you are sending like 100K a day, typically a dedicated SES IP is not needed.
You can monitor bounces directly in SES. That is the biggest part, as I remember a bounce rate higher than 5% will get you kicked out of SES platform. If your mailing list is legit and opted-in, then you shouldn't have to worry about this.
https://postmaster.google.com will tell you your landing situations.
What will the content of the newsletters or announcements be?
Or asked another way, is this marketing related, or sharing information?
Who to recommend depends on what the purpose of the mailings are.
Selling your product is a complete different recommendation than sharing your recipes.
Selling my products/services
What if I don't want to use Amazon IP, only their SES service?
Their IPs are generally held in high regard and have high inbox delivery. Not because spam never gets sent through them, but because they do a fairly decent job of reacting to abuse and they have a strong customer list.
What's the point of using SES then? tbh it's super difficult to beat SES in terms of their IP reputaton. The only case I know is Jar's mxroute, but obviously you can't send marketing emails through mxroute.
And SES is dirt cheap. 6000 emails is like 60 cents in total 😂
Ses is the the biggest spamer in my yahoo mailbox.
All the crap, that i never signed for, lands in my inbox, nothing goes to spam folder.
Spam report does nothing. I would expect that, since i hit spam on so many junk sent by ses, yahoo would send all straight to spam folder, but no.
In gmail, i only get spam from google services. Is dead.
Can I use MXroute for this?
@Michal212 Best option is to use AWS SES Service with Dedicated IP. Note that first warmup its IP.
Also there are more options like MX Route, Mailchimp, Mailgun, SendGrid, Postmark and many more...
I would suggest to use AWS Lightsail Instance deploy a small smtp sending server.
SES shows all stats regarding your questions.
Last but not least test it with https://www.mail-tester.com/
https://xethost.com/smtp-service/
XetHost is good
Not for marketing.