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FACEBOOK FACTS
Facebook ad revenue is expected to grow to $75.11 billion in 2024
After reading those last two Facebook advertising statistics, you won’t be shocked to learn that the platform’s ad revenue dropped in 2022. But eMarketer predicts ad revenue will soon be on the upswing, rising to $71.32 billion in 2023 and then topping $75 billion the next year.
FACEBOOK FACTS
Facebook’s potential advertising reach is 2.08 billion people
Since Facebook is the most populous social platform, it’s also the one with the highest potential ad reach. Again, for marketers serious about growth, Facebook isn’t optional.
FACEBOOK FACTS
Facebook ads reach 33.3% of the global population over age 13
Put into perspective, that 2.08 billion person ad reach is over a third of Earth’s entire teen-and-up population.
FACEBOOK FACTS
Facebook’s ad audience is 56.4% male
To save you the math, that means the audience is 43.6% female (since Facebook only offers male and female gender options). It’s easy to think of those as both being “around half,” but a nearly 13-point difference is significant.
FACEBOOK FACTS
18.7% of Facebook’s ad audience is in Southeast Asia
That’s the largest portion of Facebook’s ad audience. The next-largest group is Southern America at 12.1%.
FACEBOOK FACTS
Facebook’s ad revenue grew 6% in Asia-Pacific from Q3 2021 to Q3 2022
That’s not surprising given the stat above, even in the face of declining overall ad revenue in 2022. For more geographic context, note that Facebook’s ad revenue decreased by 4% in North America during this period, and decreased 12% in Europe.
FACEBOOK FACTS
Facebook ads reach 62.6% of all Americans aged 13+
Facebook also reports these potential local advertising audiences as a percentage of total population over age 13:
FACEBOOK FACTS
The potential ad audience for Facebook Reels is 697.1 million people
To put that in perspective with other Facebook surfaces, here’s the potential advertising audience for other placement types:
For now, the Reels ad audience is smaller than the Stories ad audience, but Facebook is leaning hard into Reels.
FACEBOOK FACTS
Facebook Reels accounted for 3.3% of ad impressions on the platform in 2022
Only 3.3%. But Reels ads have half the potential audience of Stories ads. Advertisers with a solid Reels advertising strategy can gain an advantage by getting in on this ad placement while it’s still a relative novelty.
FACEBOOK FACTS
40% of Facebook advertisers use the Click-to-Messaging format
Facebook is focused on growing this format in response to iOS changes that make it harder to retarget users who click through to a brand’s website. By keeping customer interactions within the platform, brands can see who’s engaged with their ads and can follow up directly.
FACEBOOK FACTS
37% of Facebook users will make a purchase on the platform in 2023
That percentage is tied with TikTok, but because of its much larger user base, Facebook wins in sheer numbers. Here are eMarketer’s estimated U.S. buyers on each platform in 2022:
But TikTok social commerce is skyrocketing (look at the growth trajectory on that chart!) and eMarketer predicts TikTok and Facebook will have equal numbers of purchasers in the United States in 2023.
FACEBOOK FACTS
9% of U.S. consumers start their online shopping search on Facebook
It’s the top social network used for this purpose. The top overall source is Amazon, followed by search engines, Walmart.com, and YouTube.
FACEBOOK FACTS
The average Facebook Page in the retail industry sees 974,000 impressions per month
Retail pages see an average audience growth rate of 0.52% per month and post engagement rate of 1.37%. Want more benchmarks by industry? We’ve got a blog post for that.
FACEBOOK FACTS
Over 140 billion Reels get played every day across Facebook apps
That number, shared in October 2022, is an increase of more than 50% from May 2022. Reels are growing fast, and the time for a Facebook Reels strategy is now.
FACEBOOK FACTS
A new AI recommendations model led to a 15% increase in Reels watch time
That number is for Facebook alone, not including Instagram. Facebook is leaning hard into AI modeling, and this number makes it easy to see why.
Guys, where are you?? C'mon build the hype. It's new year already. Remember, deals and giveaways are dependent upon demand that we create. Let's show dustin how much we love the deals and giveaways. Hype the party up:-
AINT NO PARTY LIKE A RACKNERD PARTY!
Alright, guys. Time to take some rest. My hands ache. I leave the party in your hands. Keep it alive, please!
When I return, I will share a few facts about our newest evil friend - ChatGPT.
please my double banwitch or ram
Order Number is: 6391099940
@dustinc You might miss this in between all my facts. Sorry.
Every decision we make in 2024 is a step toward the destiny we choose for ourselves
The momentum in 2024 is an opportunity to correct mistakes and achieve success
Miracles happen when we dare to dream; let's bring our dreams to life in 2024
Back after a lil rest. Now, it's time to share some facts about ChatGPT. Get ready.
CHATGPT FACTS
GPT-3.5 has 175 billion parameters, making it one of the largest language models ever created.
CHATGPT FACTS
GPT-3.5 is trained on a diverse range of internet text sources, encompassing a vast array of topics.
CHATGPT FACTS
The model undergoes pre-training on a broad dataset and fine-tuning on more specific datasets to optimize performance.
CHATGPT FACTS
GPT-3.5 utilizes transfer learning, where knowledge gained from one task is applied to another.
CHATGPT FACTS
GPT-3.5 can perform certain tasks without specific training data for those tasks, demonstrating a form of zero-shot learning.