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FACEBOOK FACTS
Average Cost-per-click of Facebook ads is $1.72
A study shows that Facebook ads have a CPC of $1.72 across all industries. Financial advertisers have the highest CPC on Facebook $3.77, followed by consumer services, home improvement, and employment and job training with $3.08, $2.93, and $2.72, respectively.
FACEBOOK FACTS
Facebook Ads have an average CTR of 0.9% and CVR of 9.21%
The average CTR for Facebook ads is 0.9% across all industries. The industries with the highest Facebook CTR are:
The average Conversion Rate (CVR) on Facebook ads is 9.21%. The industries with the highest CVR are:
FACEBOOK FACTS
Facebook’s global average revenue per user reached $9.62
Facebook, now called Meta, uses the ARPU (average revenue per user) metric to track its success. In April 2023, its ARPU reached $9.62. If you look at the quarterly change, the ARPU dropped by 11% (January – April 2023). The annual change in its ARPU was +0.8 (April 2022 – April 2023).
FACEBOOK FACTS
Facebook ads can reach 63.7% of Americans aged 13+ years
Facebook restricts the usage of its platform for people aged below 13 years. In 2022, 63.7% of Americans aged 13+ were reachable through Facebook ads. At the start of 2022, 54.8% of Facebook’s ad audience in the USA was females, while 45.2% were males.
FACEBOOK FACTS
An average Facebook user clicks 12 ads monthly
Based on the numbers published by Facebook’s ‘Insights tool in June 2021, the typical Facebook user aged 18+:
FACEBOOK FACTS
36.7% of the world’s population uses Facebook monthly
Yep, 2.93 billion users equals 36.7% of Earth’s 8 billion people, as of November 2022. And it’s 47% of the world’s population aged 13+.
FACEBOOK FACTS
70% of Internet users are active on at least one Meta platform
Out of 5.3 billion global Internet users, 3.71 billion people use at least one Meta app every month: Facebook, Instagram, Messenger, or WhatsApp. Many use more than one.
In this post , we focus specifically on Facebook itself, but since there’s so much cross-pollination in Meta platforms, it’s good to understand the bigger picture, too.
FACEBOOK FACTS
Facebook is the 7th most valuable brand in the world
Meta’s stock price had a bumpy ride in 2022, but Facebook’s brand value remains strong. (Brand value is a marketing term that represents the value of the brand itself – it is not the same as stock value.)
Facebook lands behind huge brands like Amazon, Google, and Walmart to land in 7th place for 2022 with a brand value of $101.2 billion. Apple holds the top spot with an estimated brand value of $355.08 billion USD.
FACEBOOK FACTS
Facebook is 2nd-most-used global app based on total usage time
Only YouTube tops it. Facebook Messenger comes in at number 9.
Facebook is also the third-most downloaded app, after Instagram and TikTok.
FACEBOOK FACTS
Over 1 billion Stories are posted every day across Facebook apps
The Stories format continues to grow in popularity across Facebook, Instagram, and WhatsApp. 62% of users say they will use Instagram and Facebook Stories even more in the future.
FACEBOOK FACTS
About 15% of Facebook Feed content is recommended by AI from non-followed accounts
Mark Zuckerberg has said that he expects that percentage to more than double by the end of 2023. That’s loads of potential for brands to get in front of new audiences organically. All the more reason to stay on top of the latest changes in the Facebook algorithm.
FACEBOOK FACTS
67% of monthly users are active daily
That’s 1.98 billion daily active users, a.k.a. people using Facebook every single day.
The trick for marketers is knowing when best to share content to reach their daily Facebook audience. We’ve got a blog post and tools to help you figure that out.
FACEBOOK FACTS
More than 72% of Facebook users also use YouTube, WhatsApp, and Instagram
The figures come in at 72.6% of Facebook users also frequenting YouTube, 72.3% using WhatsApp, and 77.4% using Instagram.
There are considerable overlaps in other popular social networks, such as 50.2% of Facebook users also being on TikTok, 49.9% on Twitter, and 33.7% on Pinterest.
Having a strong cross-platform campaign strategy will ensure you deliver the right message on each platform.
FACEBOOK FACTS
70% of American adults use Facebook
Only YouTube ranks higher at 83%. Instagram comes in third at 47%.
But, as you’ll see in the next few Facebook stats, the platform’s reach is not universal across all adult age groups.
FACEBOOK FACTS
Facebook is the favorite social platform of the 35-44 demographic
It also comes in tops for male Internet users aged 25-34, although women in that age group prefer Instagram. (Facebook currently limits its gender reporting to male and female.)
If your target market includes these demographics, Facebook is an even more important place for you to connect.
FACEBOOK FACTS
7% of Gen Z users plan to quit Facebook in 2023
And 25% plan to spend less time on the platform.
Since generational age ranges can vary, let’s specify here that Gen Z in this case is defined as users aged 18 to 25. Seven percent is hardly a mass exodus, but it does indicate changing user patterns that marketers should keep an eye on.
It’s always a good idea to learn about your specific audience’s behaviors through research and testing.
FACEBOOK FACTS
Only 18% of American Facebook users think the platform protects their privacy and data
That’s the lowest of all the social platforms, and a sharp decrease from 30% in 2020. That matters, because users are more likely to click on ads – and especially to use social commerce features – on platforms they trust.
FACEBOOK FACTS
Users spend an average of 19.7 hours a month on Facebook
That comes in third behind YouTube’s 23.4 hours a month and TikTok’s 22.9 hours. It’s substantially more than Instagram’s 11.7 hours per month. This Facebook statistic is for Android users only but it’s still indicative of industry patterns.
FACEBOOK FACTS
Americans spend 30.1 minutes a day on Facebook
While the global monthly usage Facebook stat above has the platform in third place, it actually comes in fifth for daily use time by American adults. For this stat, TikTok rules the roost with nearly 46 minutes of daily time spent.
FACEBOOK FACTS
Facebook use accounted 25.7% of the time U.S. adults spent on social platforms in 2022
That’s a decrease from 35.3% in 2019. eMarketer predicts it will decrease a little further to 22.4% in 2024. Almost all of the lost time is going to TikTok.
FACEBOOK FACTS
31% of Americans regularly get their news from Facebook
While that’s declined from 36% in 2020, it’s still much higher than any other social network. YouTube comes in second with 25% of Americans regularly getting their news there.
People expect to hear about important events on Facebook, including the latest news from their favorite brands.
FACEBOOK FACTS
The average Facebook Page posts 1.68 times per day
More than half of of those posts (52.5%) are link posts.That’s followed by:
FACEBOOK FACTS
The average engagement rate for a Facebook Page post is 0.07%
However, the rate varies substantially among post types, which may be a good reason to reconsider your content mix. Photo posts get the highest engagement at 0.12%, followed by:
FACEBOOK FACTS
1 billion users message a business on the Facebook family of apps each week
Ignoring your DMs is no longer an option (check out the next stat for proof). If you need help keeping track of incoming messages, try a tool like Hootsuite Inbox or Sparkcentral.
FACEBOOK FACTS
People are 53% more likely to buy from a business they can message
Fortunately, Facebook allows businesses to add Facebook Messenger live chat to their websites to improve customer service and conversions.
This is a powerful feature, although it’s limited to only Facebook Messenger. A multi-platform live chat solution like Heyday can bring all customer communication from Facebook, Google Maps, email, WhatsApp, and more into one unified inbox for your team.
FACEBOOK FACTS
54.9% of Facebook users follow or research brands and products on the platform
Only Instagram ranks higher for brand research, at 62.3%. Without a solid Facebook presence, you’ll miss out on these potential customers who are actively researching what to buy.
FACEBOOK FACTS
Facebook accounts for 71.64% of all web traffic referral from social media
The vast majority of clicks through to websites are coming from Facebook. For comparison, Twitter comes in second place at only 9.02%. If you want to use social to drive traffic to your blog or online store, Facebook is your best bet.
FACEBOOK FACTS
Facebook removed 5,057,300 pieces of content in the first half of 2022 due to copyright, trademark, or counterfeit reports
Reports of intellectual property violations have risen steadily since 2019, though Facebook continues to develop detection and enforcement tools to keep it at bay.
A social media audit combined with a good social listening program gives your brand the best chase of spotting potential violations of your own intellectual property.
FACEBOOK FACTS
The average price per ad decreased 18% in Q3 2022
Facebook ad prices have been falling based on data challenges related to iOS updates and third-party cookies. While you may not always be able to target as precisely as in the past, there is ample opportunity to reach specific audiences with an interest in your brand, at lower rates.
FACEBOOK FACTS
For the five days between Thanksgiving and Cyber Monday, Facebook’s CPM dropped 37% y-o-y