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FACEBOOK FACTS
37.2% of the global population uses Facebook monthly
Roughly 37.2% of the global audience uses Facebook every month. Facebook is also the most used social media platform, with a growth of 2% year-over-year.
FACEBOOK FACTS
Facebook is the third most popular app in the world
Facebook is the third most popular app among Android users in the US, while Google Chrome and Google hold the first and second positions.
FACEBOOK FACTS
Meta generated a whopping $116.6 billion in revenue in 2022
Meta generated a revenue of $116.6 billion in 2022, and approximately $65 billion came from the Facebook app.
FACEBOOK FACTS
Global users spend an average of 19.42 hours a month on Facebook
An average Facebook user spends 19.42 hours a month or 35 minutes daily on the platform in 2022, making it the third most engaging social media app. TikTok holds the first spot with 23.3 hours, while YouTube comes second with 23 hours a month.
FACEBOOK FACTS
81.8 of Facebook’s mobile app users use Android devices
As of July 2021, 81.8% of Facebook’s mobile users aged 18+ accessed the platform via an app from an Android device. While 14.8% of users accessed Facebook via an app on an iOS device and 3.4% of users used the platform from a mobile web browser.
FACEBOOK FACTS
31% of American users regularly get news on Facebook
Regarding where Americans get regular news updates, Facebook outpaces almost all social media websites. A whopping 31% of users say they regularly get news from Facebook.
FACEBOOK FACTS
Facebook use among teens in the US dropped from 71% to 32%
Over the years, Facebook has been witnessing a significant downfall in its popularity. According to a report, Facebook use among teenagers in the US dropped from 71% in 2014 – 2015 to 32% in 2022. This Facebook trend displays a 39% drop in teen usage.
FACEBOOK FACTS
The 25 – 34 age group makes up the largest audience on Facebook
A recent study of Facebook age demographics shows that the 25 to 34 age group has the highest number of Facebook users. 29.4% of all active Facebook users fall within this range.
This is followed by the 18 – 24 age group, which makes up 22.6% of all Facebook users worldwide. Together, these two biggest age demographics of Facebook users make up 52% of all active Facebook users.
FACEBOOK FACTS
71.43% of internet users in the United States use Facebook regularly
In 2022, approximately 71.43% of internet users in the United States used Facebook regularly, a jump from 2021’s 70.18%.
FACEBOOK FACTS
Only 18% of Americans think the platform protects their privacy and data
When it comes to trust, social media users don’t trust Facebook. In 2022, only 18% of Facebook users thought the platform protected their privacy and data, down from 27% in 2021. This is the lowest among all the social media platforms, with Twitter at 23% and TikTok at 24%.
FACEBOOK FACTS
Indians make up the largest user base on Facebook with 315 million users
The countries with the largest numbers of Facebook users:
FACEBOOK FACTS
Facebook is popular among males, with 17.6% of the age group 25 to 34
As of January 2023, in the 25-34 age group, 12.3% of all active Facebook users are female, and 17.6% are male, making up Facebook’s largest audience. Additionally, Facebook’s second-largest audience base are males aged 18-24, with 12.6% males.
FACEBOOK FACTS
7% of Gen Z users plan to quit Facebook in 2023
About 25% of Gen Z users in America intend to use the network less frequently in 2023. 7% of users between the ages of 18 and 25 intend to quit the platform. If marketers are aware of their target group, Facebook still offers a wealth of marketing opportunities.
FACEBOOK FACTS
Over 1 billion Stories get shared across Facebook apps daily
Stories creation and consumption have increased since they launched, with over 1 billion Stories shared every day across the Facebook network of apps.
FACEBOOK FACTS
The median engagement rate on Facebook is 0.060%
The brands see a median engagement rate of 0.060% across all industries, which is higher than 0.47%, the median engagement rate of all industries on Instagram.
FACEBOOK FACTS
More than 1.8 billion people interact on Facebook Groups every month
More than 1.8 billion people use Facebook Groups every month. There are roughly 70 million admins and moderators running active Facebook groups, and more than half of all users are in five or more groups.
FACEBOOK FACTS
Facebook photo posts have the highest engagement at 0.12%
This latest Facebook fact will get you hyped up. The photo posts on Facebook get the highest engagement rate at 0.12%, followed by:
FACEBOOK FACTS
62% of users in the US plan to watch Facebook stories more than they do today
62% of people in the US say that they plan to use stories even more in the future than they do today. 57% of people say Facebook stories make them feel part of a larger community and 65% say stories help them feel closer to their friends.
FACEBOOK FACTS
Facebook Gaming now accumulates 382 million hours of live streaming
In Q3 2022, Facebook Gaming accumulated 382 million hours of live streams watched, down from an all-time high of 1.29 billion hours of streaming in Q3 2021.
FACEBOOK FACTS
An average Facebook user likes 11 posts every 30 days
Every 30 days, an average Facebook user likes 11 posts, leaves 5 comments, reshares one post, and clicks 12 Facebook ads.
FACEBOOK FACTS
Live videos on Facebook get 26% higher engagement than other platforms
Facebook users love live streams more than recorded videos. Facebook gets 26% higher engagement on live video streams than other social media platforms – the probability of watching a live stream is 4 times higher.
FACEBOOK FACTS
81% of businesses share videos on Facebook
Video marketing is surely popular among the business community. Nearly 81% of businesses share videos on Facebook.
FACEBOOK FACTS
More than 200 million businesses use Facebook apps to reach customers
Meta has helped several businesses make the transition online since the start of the COVID-19 pandemic. More than 200 million businesses use Meta apps every month to create virtual storefronts and reach customers.
FACEBOOK FACTS
Over 70% of Facebook users view local business pages at least once every week
On Facebook, the largest social media platform, 70% of users visit local business pages at least once a week
FACEBOOK FACTS
People are 53% more likely to shop from a business they can message
Conversation is the key to any business. Conversational Commerce already contributes to Southeast Asia’s cross-channel revenue and is expected to grow exponentially. People who message a business are more likely to shop with that business and customers in emerging markets are 2.4x more likely to message a business.
FACEBOOK FACTS
Facebook Shops have more than 1 million monthly global users
The tech giant bet again on e-commerce by adding Facebook Shops. From January to March 2021, Facebook Shops reported an average of one million monthly global users and around 250 million active stores worldwide.
FACEBOOK FACTS
19% of US shoppers start their search on Facebook
This statistic indicates that a considerable number of US consumers start their initial product search on Facebook. This underlines the fact that prioritizing SEO strategies on Facebook can help you get fruitful results. So, with the right marketing strategy and Facebook tools, you can drive sales through the platform.
FACEBOOK FACTS
Marketers can reach 2.249 billion users with Facebook ads
According to Datareportal, Marketers can reach a total potential audience of 2.249 billion users through Facebook ads – as of April 2023. Thats an increase of 108 million from 1.983 billion in April 2022.
Indeed, the latest data shows that just 75.3% of Facebook’s monthly active users were shown an ad on the platform in the past 30 days up to the start of April 2023. This latest Facebook ad fact shows you how wide the scope is for advertisers.
FACEBOOK FACTS
Facebook Reels has a potential advertising audience of 697.1 million users
Another popular Facebook advertising trend….
In comparison to other Facebook surfaces, the following represents the possible advertising audience for different Facebook placement locations:
Although the audience for Reels ads is now lower than that of Stories ads, Facebook is strongly promoting Reels.
FACEBOOK FACTS
Facebook garnered 3.3% ad impressions from Reels in 2022
While this number might seem relatively small to you, but this is a big jump from the last year’s nonexistent share. Though the format (Facebook Reels) is new, it is steadily gaining popularity and opening new opportunities for advertisers.