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SMTP Service
Hi, I just want to know what email/smtp service you're using for sending transaction emails?
I have a website that gained a bit of popularity. The problem is, whenever they register, our system will send a verification email (also with forgot password). However, a lot of our users are using some random emails (either don't exist, typo error, etc) so our emails don't reach them. We used sparkpost before but got suspended due to high bounce rate. Amazon SNS is quite good but I am afraid of using it coz my account might be suspended due to the same reason.
Do you know any service provider that has high tolerance with bouncing emails? Or do you have any idea on how to solve this that I can replicate for free or cheaper?
Comments
https://mxroute.com - MXRoute even has a lifetime plan :P
Mailchannels accept bounce, spam, etc.
Other: MXRoute. Mailcheap.
Basically, no need for me to use any 3rd party email validation service when I use one of these service and there's no problem?
try Amazon SES
+1 for MxRoute
MXroute would also frown upon high bounce rates. You should be requiring users to confirm their email when signing up for an account. Try cleaning your list of obviously invalid emails and then make sure your website is performing double opt-in verification.
The bounce rate for Amazon SES should be below 5%, but below 10% is conditionally tolerated for a while:
https://docs.aws.amazon.com/pinpoint/latest/userguide/channels-email-deliverability-dashboard-bounce-complaint.html
I guess you won't find a provider that will accept an increased bounce rate for a longer period of time because it will hurt their reputation, which is why Sparkpost closed your account in the first place.
So, do what @jar says: cleanup, check, verify all the accounts.
I would recommend this
1)Sendgrid - Free
2)Sendinblue - Free
3)SES (If you host on their IP it’s free) - Paid
I use all 3 for different tools.
No one will tolerate high bounce rate. We use Mailchannels, AWS SES, Sendgrid, Mailjet, Sparkpost. We are planning to add Mailcheap very soon.
You will need to filter the bad apples before you send your email. This way there will be low bounce rate. This is the hardest to do. One of the important thing you will need to apply is the DELAY. So what we did is to build our own newsletter system. Our newsletter system also have an API for sending notifications and other transactional emails.
So on user sign-up, we verify their IP address, Phone Number and lastly their Email.
Our newsletter system will then process their email, we have a system for email reputation. If the email address have good reputation the system will choose an SMTP provider and the sending server. The sending server are located on different data center. Depending on the IP address of the user. Then it sends to the SMTP provider.
Even if you don't host it on their IP, it's extremely cheap...10 cents per 1,000.
https://aws.amazon.com/ses/pricing/
Thanks for the information, everyone! I will definitely going to check on this. BTW, we are not sending marketing emails, just purely transactional.
Whatever type of email, you will need to lower the bounce rate.
SES is good and cheap, try it.
Mailgun is prem
Add a real time email verification to the registration form.
https://neverbounce.com/verify
The one we tested are Amazon SES and Mailjet. It is very affordable also.