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Comments
Have you considered changing the double O to an infinity sign ? That would make it a bit more fancy
@MichaelBui The second one (same rules for each letter), anyhow it's pretty unreadable, and unmemorable.
@iClickAndHost I have thought about turning the double O to infinity sign, a chance node, a binocular, eyes,... but I decided to go with gap lines because I prefer simplicity and this looks consistent
@Janeveski You didn't know it is XOOSU when you look at it?
Agreed. Fix the U to look like a U instead of a J.
Personally, I don't like the segments. So if there were no segments, I'd vote for #2. If there need to be segments, then #6 (or #9 -- is there a difference?) modified to have the spacing between the S and U like #2 would be my vote.
Also, I don't know how you pronounce XOOSU, but in my head it sounds exactly the same as the slang word some people use for suckies/soothers/pacifiers. Not sure I'd want my brand associated with "sucky"
Personally, I think for such a strange "word" the added distraction of the cut out space isn't doing the logo any favours. To each their own, of course, but I'd much rather see something clear and unadorned. E.g.
So much better. This brandname is already gone to shit btw, because it has been mentioned more than once in this thread. Just a question to OP, what is it going to be used for, so we could design a more tailored logo and/or examples.
They all suck. I'm honest.
"General purposes" like "mail, search, wallet, social network"
http://lowendtalk.com/discussion/31223/choosing-a-brand-name/p1
I've tried to suggest the same thing (think about identity/purposes and tailor brand to them) but OP seems to like generic. Oh well, good luck to OP's venture.
@salathe Is that font name 'Quicksand'? I looks nice but I'm thinking if it's good to make the double O something fancy (infinity sign, focus points,...)?
@all I am not creating these products: "mail, search, wallet, social network". I listed them just for examples of "general purposes" so that people won't focus on any specific things.
@Ree It hasn't to be segmented. I have tried without segments but it looks worse than the above
This and @iclickandhost's suggestion to have infinity sign instead of OO might be nice.
Yahoo can't pull it off and their name at least makes sense! But their phone system is annoying it's like YAHOOOOO! when you call.
I like the look and feel of what NodeKid made, but it's still a bit hard to read. You don't want your customers to have difficulty understanding what your company name is. Your logo should be readable/recognizable at a quick glance.
I always though it was like Yar-who
Look, either tell us what you're going to do so we can be creative, or choose a brand name with a meaning, otherwise, no-one is going to be able to help you properly.
And if you come with the argument but google.... Just NO.
There is no option, "None - All look like shit"
It's a brand.
I like 6 and 9, which match my suggestion, but I can't tell the difference between them.
I would make the "U" in 6 and 9 to be skinnier to match the neighboring "S".
How do you pronounce "XOOSU"? What does it mean?