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Seeking Advice/tools for Improving Website Sales ?
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Seeking Advice/tools for Improving Website Sales ?

raza19raza19 Veteran

I am feeling dejected after putting in a lot of effort and money into building a home decor brand website named after my kids. Here’s a brief overview of my journey and what I need help with:

  1. Background:

    • Built a home decor website and spent over $1,000 on Google and Facebook ads without any success.
    • Previously sold the same products on Amazon, Etsy, and eBay with limited but consistent sales.
    • Decided to invest in building a personal brand to pave the way for future growth.
  2. Current Challenges:

    • No sales from the website despite significant ad spend and traffic (around 1,000 visitors).
    • Feeling uncertain about the investment of time and money over the past two years.
  3. What I Need Help With:

    • Conversion Tools/Methods: Recommendations for tools or strategies to increase website conversion rates.
    • Analytics: Suggestions for better analytics tools to understand visitor behavior and flow paths (e.g., where visitors drop off).
    • Some people have suggested me to add features like live chat & the Need for better social proof despite having genuine reviews on the homepage ?
    • Any Methods to improve conversion rates and turn visitors into customers.

Any advice, recommendations, or guidance on tools, strategies, and methods to improve conversions and better understand visitor behavior would be greatly appreciated, Thank you.

Comments

  • LeviLevi Member

    Facebook and brand heavily. Personally I would stick with amazon, etsy and ebay. Now you see how those platforms benefit you. Hire marketing professional, don’t do this your-self, lacking of basic knowledge.

    Thanked by 1sasslik
  • WolfWolf Member

    Tbh, I often avoid purchasing from major e-commerce platforms due to their business practices and prefer buying directly from sellers websites. However, when doing so, I expect either lower prices or additional benefits to compensate for the premium safety features, customer-centric support, and generous return policies offered by the big players. The website's design and user experience are critical factors, as well as the ordering process and available payment options.

    Have you analyzed user behavior metrics such as time spent on site, pages viewed, and items added to cart? This information could be helpful in identifying where your website may be falling short. Additionally, have you ensured that your site is mobile-first and functions across all common screen sizes?

    I'd recommend implementing a tool like HotJar, MouseFlow or similar. They will provide you with much more in-depth insights into how customers interact with your website and pinpoint where they may be dropping off.

  • WolfWolf Member

    Ah. Live chat is only useful if there are real people answering. I hate it when a chat claims to be “live” but is just a bot or mail contact form in disguise. These bots often just point to the FAQ or repeat information already on the page… wasting my time.

    As for reviews, I don't trust the ones on the seller's website. Instead, I check for honest opinions on places like Reddit, Google, and other sites the seller can't control — don't even bother reading them. I feel the same about reviews on big sites like Amazon and eBay, to some extent.

  • defaultdefault Veteran
    edited June 24

    You need publicity. Nowadays the best publicity is from influencers. Get a popular vlogger in your area to test the products and make videos and reviews.

    Unfortunately nowadays people don't like to read comprehensive details and pages with specifications; they just subscribe to what others say and what others review as if they are some kind of professional specialists. Influencers without university, but with charming smile and strong positive attitude became our sales men nowadays.

    Simply adapt publicity to your target audience of our times.

  • SirFoxySirFoxy Member

    You spent $1,000 for 1,000 visitors? Targeting & copy are off. $1 clicks isn't going to be profitable for many different products, but, that's not enough money spent to know.

    You need to switch audiences/creatives/copy and test. $1,000 is a minimal media buying budget for an eCommerce brand.

    Also, SEO/content marketing requires an initial investment but continues to bring in essentially free traffic. Pay someone for backlinks and content centered around what your audience would be interested in.

  • hsrhsr Member

    If the ads aren't converting to sales it's either an issue with the service/products you provide or the website isn't great. You should test different types of landing pages, including wording and design.

    Maybe reach out to some content creators and get them to do some videos?

    Live chat is great for converting visitors to sales by answering questions they may have quickly, some people prefer that over filling out a contact form or calling you. Just don't use an AI bot and answer them yourself or another human.

    Good luck.

  • For a campaign to work > @hsr said:

    If the ads aren't converting to sales it's either an issue with the service/products you provide or the website isn't great. You should test different types of landing pages, including wording and design.

    Maybe reach out to some content creators and get them to do some videos?

    Live chat is great for converting visitors to sales by answering questions they may have quickly, some people prefer that over filling out a contact form or calling you. Just don't use an AI bot and answer them yourself or another human.

    Good luck.

    Another cause could be the targeting and the ads copy... We don't know...

    Thanked by 1hsr
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