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Comments
From my experience, EU tends to be cheaper.
Choose your location based on your target audience. Where do you expect the most traffic/users from?
Regards
East coast US has best balance to serve both EU and NA visitors. Something like Ashburn or New York.
Debian
Depends on your point of view, Europe has much tighter laws regarding data privacy. Might be a good thing or bad.
Regarding price, Europe varies wildly, anything Switzerland will be expensive af, but you get good prices on this side as well. From what i've seen, US is cheaper.
PS: I am a privacy advocate, i prefer Europe for that reason alone.
I'd say New York or London probably
But if latency really matters, get a CDN
And if it dosen't, even NL or anything EU or US central is fine if you can get it for cheaper
AMS (not to be confused with AWS).
Curious why you mention London and not Amsterdam or Frankfurt ?
NL = Amsterdamn and EU central = Frankfurt you absolute [removed by mods]
Honestly, for a website, dosen't matter
But London is good for EU & US
Host it in two places - One in the US and one in the EU. Use GeoIP or Anycast to send users to the right one. If it's a small site that isn't too complex and has no (or very minimal) dynamic content then you should be able to just stick it on a CDN (e.g. using Bunny Storage) - then it'll be fast for everyone.
Honestly, a small not too complex website hosted in the US is fast from the EU
No reason to overcomplicate stuff
This might be a wrong take, but if the ratio of visitors and Europe is the same then I'd host on the east coast in USA. Generally European countries has a better connection than USA and thus would be less likely to notice the slight increase in latency.
If the website is not big chose a hosting in EU (Amsterdam) if is quite big EU+US=CDN
That's true.
CDNs (at least push CDNs) can often reduce complexity though, since you just need to upload the files, which can be done automatically using a build script. No need to configure your own server.
For a small website is doesn't matter.
For a small ecommerce website use a CDN to serve the images or something like Shopify and call it a day.