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How can Hetzner afford these prices?
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How can Hetzner afford these prices?

I have an AX41-NVME (custom config with added HDD storage) and that dedicated server is already sold at an awesome price for the specs.

But the AX101 is truly incredible:

Considering the average price of similar dedicated servers with other providers, how on earth can they offer this monster for 122e? There is not even a setup fee at the moment.

I don't understand how they can trash the competition on prices like this.

Comments

  • Low margins, big volumes, fully automated, this is how 😊

  • @angelius said:
    Low margins, big volumes, fully automated, this is how 😊

    They must sell a lot of these, I don't think the hardware for this server is very cheap?

  • They'll milk the server for years. They still have people buying Sandy Bridge servers from auction...

    Thanked by 1devp
  • VPSSLIMVPSSLIM Patron Provider, Veteran

    @CyberneticTitan said:
    They'll milk the server for years. They still have people buying Sandy Bridge servers from auction...

    This. And they gamble on the sleeper-users as well. The people that just keep paying for the server and barely use it or forget they have it. OVH does the same. When you offer (close to) no support and automate everything you can keep the costs low :-)

    Thanked by 3alshahad Alireza Chuck
  • ErisaErisa Member

    Their own explanation is here: https://docs.hetzner.com/robot/general/pricing/hetzner-pricing

    It's pretty much just, optimising purchase decisions, low margins and high automation.

    Thanked by 2brejski Pruzilla
  • stefemanstefeman Member
    edited March 2022

    Most of the servers are undervolted or locked at specific clocks, so they use less electricity.

  • @stefeman said:
    Most of the servers are undervolted or locked at specific clocks, so they use less electricity.

    How would you know that? When I do benchmarks I get similar results to others I find online for the same CPU (Ryzen 5 3600 in my case)

  • sk29sk29 Member

    @vitobotta said:

    @stefeman said:
    Most of the servers are undervolted or locked at specific clocks, so they use less electricity.

    How would you know that? When I do benchmarks I get similar results to others I find online for the same CPU (Ryzen 5 3600 in my case)

    My AX101s will not peak over 3.4GHz at all. The Ryzen 9 5950x is listed with a turbo speed of 4.9GHz.

  • HostSlickHostSlick Member, Patron Provider
    edited March 2022

    Long ROI also. Looking at the buy price of this config i think they maybe see some cash/Profit after arround 2 years or so
    If you check this config buy price and calculate running costs etc.
    Thats the result.

    After all, looking the suppliers i know, its a 2-2,5k € server.

    Maybe they also save some costs as they are not using proper chassis i saw and heard. The mainboards are like OVH on some sort of "metal plate"

    But yea, still after 5/6 years, this servers will sell easily ;) - Put them in server auction if you cant milk them off anymore.

    They gamble on growth. I suspect some day the providers will crash with this strategy of selling fast and high volumes at low margins. Just see the power price in EU raising ;)

    Thanked by 1devp
  • exception0x876exception0x876 Member, Host Rep, LIR

    @sk29 said:

    @vitobotta said:

    @stefeman said:
    Most of the servers are undervolted or locked at specific clocks, so they use less electricity.

    How would you know that? When I do benchmarks I get similar results to others I find online for the same CPU (Ryzen 5 3600 in my case)

    My AX101s will not peak over 3.4GHz at all. The Ryzen 9 5950x is listed with a turbo speed of 4.9GHz.

    Try updating the kernel to the latest upstream version. Ryzen 5950x needs kernel >5.10 for optimum performance.

    I have a few AX101 and all of them clock above 3400 even under load

    cat /proc/cpuinfo |grep MHz
    cpu MHz : 4266.386
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 4301.195
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 4416.634
    cpu MHz : 4146.752
    cpu MHz : 3400.000
    cpu MHz : 4417.121
    cpu MHz : 4123.536
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 4416.675
    cpu MHz : 3656.758
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 3400.000
    cpu MHz : 4244.758
    cpu MHz : 3400.000
    cpu MHz : 3400.000

    Thanked by 1MrPsycho
  • @sk29 said:

    @vitobotta said:

    @stefeman said:
    Most of the servers are undervolted or locked at specific clocks, so they use less electricity.

    How would you know that? When I do benchmarks I get similar results to others I find online for the same CPU (Ryzen 5 3600 in my case)

    My AX101s will not peak over 3.4GHz at all. The Ryzen 9 5950x is listed with a turbo speed of 4.9GHz.

    I guess it depends on what you do?

  • SplitIceSplitIce Member, Host Rep
    edited March 2022

    They own their datacenters so they can optimize for their particular hardware (density and capability). They can do their own case enclosures (normally impossible to insure). OVH reportedly does this.

    Automation and longer ROI's.

  • Check this out (hetzner dc).. And you will know why

  • SaahibSaahib Host Rep, Veteran

    @ariq01 said:

    Check this out (hetzner dc).. And you will know why

    Thats cool.

  • @ariq01 said:

    Check this out (hetzner dc).. And you will know why

    Awesome video!

  • mgcAnamgcAna Member, Host Rep

    They know what they are doing + cooler overall climate there. Such prices are not possible in warmer countries as alone the price of air conditioning will eat away lots of margins.

  • germans are good in tech .

  • @vitobotta said:
    I don't understand how they can trash the competition on prices like this.

    But they're not trashing the competition. You have either resellers of hetzner that can sell the servers at a higher price or other providers that can sell the server with lower spec at a higher price. That means Hetzner is not retaining customers and they're forced to lower their prices. It all comes down to supply and demand.

  • mxmlamxmla Member, Patron Provider

    Don't know where I read it but Hetzner highly depends on government funding in exchange for jobs and infrastructure.

    They list this as a benefit on their data center park website: http://www.datacenterpark.com/index_en.html

  • devpdevp Member
    edited March 2022

    Thread about Hetzner Data Center Tour ( shared on 13 October 2021 ):
    https://lowendtalk.com/discussion/174453/visiting-hetzner-in-falkenstein-germany

    Thanked by 2ariq01 jason5545
  • FranciscoFrancisco Top Host, Host Rep, Veteran

    @angelius said:
    Low margins, big volumes, fully automated, this is how 😊

    You forgot "massive price hikes" every so often to make up for the minimal margins.

    Francisco

  • @Francisco said:
    You forgot "massive price hikes" every so often to make up for the minimal margins.

    True, but even with that they are still 30-70% cheaper than competitors

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