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Short domains are good to remember. It is good for business.
They are sometimes more brandable and are traded for good prices. LLL.com are in demand and can be sold for a good profit.
On the related note: Elon Musk just bought back his x.com domain. For sentimental reasons, he said.
because nba.com is better than nationalbasketballassociation.com
URL shorteners are a reason. It's a good way to brand aswell.
Periodic reminder that URL shorteners are useless and evil.
Remember the basic definition of domain formats,
L = Letters (ABCDEFGHIJKLMNOPQRSTUVWXYZ)
Premium Letters = ABCDEFGHILMNOPRST
V = Vowels = AEIOUY
Premium Vowels = AEIO
C = Consonants = BCDFGHJKLMNPQRSTVWXZ
Premium Consonants = BCDFGHLMNPRST
N = Numbers = 0123456789
Example, Buy Now! Don't miss! Grab it Now! I have:
* LLLL.com = ABCD.com / LNLN.com = A9B3.com / CVCV = BAJE.com
* Premium LLLL.com = OPSS.com / Premium CVCV = ROHE.com / Premium VVCC = AEMN.com
Basically premium domain providers use those formats for better understanding the value of domain. (As i think.)
Like P2P.com? I'm sure you don't wanna miss it if you could.
P2P = Peer-to-Peer
Basically not a huge this types domains are available for sale on the market and this types domains are basically used for finance & education purpose only. (As i think.)
Few examples of P2P domains below,
* P2PFinancing.com
* P2PHomeLoan.com
* P2PStudentLoan.com
I get the OP's question. Brandability is one thing, but as far as typing or remembering a URL, well ... it's probably only one in a thousand (probably less) times that someone types in a URL. We've got Google for that now.
It takes time to think of a good domain name that is not already taken, but I am convinced it can still be done, even for a .com TLD. When I worked for a brand new company, it took many hours (spanning two days) to come up with a great company name whose domain did not exist.
My guess is that it took a total of 10-15 hours to come up with it. We set up a "war room" in a large conference room with a laptop and projector (for whois lookups to determine whether domains were in use or not). We used a white board to write down new candidate names and to keep track of the strongest candidates. Most employees stayed in the room and worked on it until we got it right.
I have done the same for friends, sitting down and brainstorming domain names. Start with whois. If the domain is taken, move on to the next name. Make a list of suitable names, and whittle them down until you have your final choice.
In contrast, my very large credit union changed its name in 2001. The idiots in charge chose a new name without any other considerations. They had the new name, logos, and more, but failed to check whether the domain was already registered for the .com, .net, and .org TLDs, which were the only TLDs available at that time. The domains had already been registered, so they chose an awful domain name: "ABCXYZfederalcreditunion.org". Many years later they were able to buy one of the pre-owned TLD domains (ABCXYZ.org) from whoever had it before. Stupid. (By the way, I always wondered whether the credit union paid a "branding consultant" to help them choose the name. If so, the consultants were idiots, too.)
None of your business