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I started my hosting company (VPS Node Box) because I wanted to provide a superior hosting service for the Drupal community. As such my primary focus was high end shared hosting, but in a twist of faith I did not receive the warm welcome that I was expecting from the community, but instead the Drupal Association stretched their hand out and asked for ... a hand out in order to tell the community about us. My second reason was to provide simple to understand services without any BS or overselling attached to them. I was not financially motivated to start this as I didn't even know what to expect in the beginning. All I new was that me and my team could handle the challenges well. What makes us special is our commitment to what we do. This is not some cheap marketing line, and I would say it can be interpreted in the context of the following quote: "do what you love and you will never work a day" - and this would be working with Linux, coding, networking, playing with different virtualization technologies, web design and so on.
Now it's your turn. :)